Creativity makes us
Human

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Creativity makes us laugh. It moves us to tears or to take action. It can make us reflect on ourselves, or see the whole world differently.

Creativity makes us want to boogie down with our bad selves. Creativity makes us feel things.

That’s why we camp out on the cold sidewalk for concert tickets and clutch our date’s hand at the scariest part of the movie. That’s why we are moved by the phrases Call Me Ishmael, Still I Rise, and Knock Knock. That’s why a splash of pigment on canvas or a hunk of carved rock can make us well up with emotion. That’s why when we say what famous symphony goes duh duh duh Duh! you not only know exactly what we’re talking about but you can hear it in your head and you can feel it in your belly. That’s why poetry.

But the thing about all tools (including the paintbrush, the pencil, the Super 8 cam, the djembe, the Stratocaster, and even the iPad), is that they are the vehicle and not the driver.

Creativity originates in the human mind. And the human heart.

We believe in human creativity.

Because creativity
makes us human.



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